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Lifestyle Hearing Protection: Inception to Category Leader
CASE STUDY 1 Ryan Bouchard CASE STUDY 1 Ryan Bouchard

Lifestyle Hearing Protection: Inception to Category Leader

Despite an innovative, high-performance product and an otherwise unexplored new market segment, the company struggled with reinvigorating an old school product category by introducing a new, preventative brand of hearing protection and educating consumers attending concerts and loud venues that protecting their hearing is as important as wearing sunscreen.

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