WHY WE’RE DIFFERENT
Process. Proficiency.
Personalization. Proof.
The growth of your business depends on your ability to adapt to changes in the global market. Yet the vast majority of strategic advisors rely on a ”one size fits all” approach to business development, assuming that key drivers and changes are universal across all industry segments.
That’s because their bottom line is profit, not alignment.
Growth Avenue knows that the ultimate value of your business is in your differentiation. Because differentiation spurs progress. It drives entirely new markets. Differentiation may be a gamble. But any business growth will depend on a gamble.
Some strategies are more sustainable than others. Not because they’re flexible, but because they’ve historically worked. But businesses that innovate need an agile strategy that’s easily adaptable to changes in the marketplace as much as they need sustainability and support.
A full scale marketing agency can’t offer that flexibility. Instead, they provide you with a preferred vendor list, reducing both choice and creativity in favor of standardization.
A management consulting firm might provide you with a growth strategy and positioning—so long as it’s aligned with their values. But more often than not, your account will be overseen by an inexperienced project manager with little understanding of your business goals and company vision.
The Growth Avenue difference is based on experience and knowledge. Our services are tailored to meet your own business objectives, reducing both operational deficiencies and cost by identifying the right growth, sales and marketing opportunities for your business. We don’t just pre-vet our vendors. We’ve actively worked with them and have direct insight into their own strengths and weaknesses.
Growth Avenue doesn’t work with you. We work for you. We recognize that no two businesses will be alike. Each will have their own goals. Each will have their own approach to management. And each business deserves customized service that’s specific to their needs. That doesn’t just mean a strategic advisor they can trust. That means a strategic advisor who can provide proof. That’s the Growth Avenue difference: Process. Proficiency. Personalization. Proof.
What makes us better?
If you hire a full service marketing agency, you don’t get to choose best of breed vendors for each piece of the marketing puzzle and each stage in your growth cycle. You’re locked into one vendor which reduces choice, increases conflicts of interest, and decreases ROI.
If you hire a management consulting firm, you can over pay for an expensive strategy developed by an experienced partner, while your project is run by a junior staff member, which can decrease ROI and increase the risk of an unsuccessful deliverable.
If you hire no one, you end up negotiating with vendors on your own vs. knowing you are getting a pre-vetted list of vendors with a proven track record and a seasoned advisor to help you negotiate and leverage preferred terms on your behalf.